How easy can guests book their stay?
Imagine that you arrived in a shoe store for example and there is not a salesperson in sight. Instead you get a sign saying “ leave a message, which size and model do you want and we’ll get back to you” … hardly any sales would take place in such a store.
But many vacation rentals and even some hotels make the same mistake. Instead of providing an option for direct booking, many websites for vacation rentals don’t even feature the booking option on the homepage. In many cases they provide a contact form or even worse, they put a link to online travel agency profile that charges commission on each booking
There is a simple rule which says “the more complicated you make the booking process the less bookings you will have”, and of course vice versa.
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