There are many parameters when it comes to e-commerce .How many people clicked on your ads, the average click through rate, how many people have your ads reached and so on and so on. it is very easy to get lost in all these numbers and lose sight of the most important information to track.
What is that key factor?
Simply put – conversion rate. You get it by dividing conversion value (sales) with the conversion cost (marketing cost) . If a campaign has generated €10,000 in sales and the ad cost was €3,000, the conversion rate is 10,000/3,000 = 3.33
Without a positive conversion rate your e-commerce marketing cannot be successful.
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